adminBefore you start learning SEO, you need to understand how search engines work. Another essential element of SEO is ensuring that all searchers can reach your site and have a positive user experience. In today’s world, over 50% of all traffic comes from mobile devices. That means that it’s well worth your while to ensure that your site is mobile friendly.
- INK is a tool built to help you identify keywords and build content around them.
- It focuses on optimizing page load speeds all in the interest of increasing rankings.
- With Google Search Console, you can also take advantage of Google Search Analytics, which provides in-depth SEO data, including how your tailored keywords perform.
- This SEO tool provides a treasure trove of information that can help your SEO campaign in countless ways.
- By tracking these keyword metrics, you can make informed decisions to optimize your SEO and PPC strategies, ultimately driving more relevant traffic and achieving your marketing goals.
View all deliverables in our SEO plans
An important element in gaining trust from both people and Google alike is proving your authority. We tend to trust the experts and seek out advice from people who are particularly knowledgeable in their field. It determines what sites have the most information and qualifications to report on a given topic, then prioritizes them by presenting them to searchers. Google refers to this as E-A-T or Expertise, Authoritativeness and Trustworthiness. Together, these elements make up what Google considers important when it comes to loading times. Some of the easiest ways to ensure that your site loads quickly include not overloading it with media or features, optimizing image sizes and sticking to one or two fonts throughout.
Chapter 1: On-Page SEO Basics + Template
These results are based on multiple factors such as keyword relevance, domain authority, page authority, backlinks. Add the keywords that matter most for your business, and the tool will track your rankings daily. The more high-quality backlinks (i.e., backlinks from reputable websites) you have pointing to your pages, the higher your site’s authority in the eyes of Google. Links from other websites to yours (called backlinks) are like votes of confidence that can lead to better rankings. So, you need to make sure they can understand what’s being shown. Add your target keywords, and the tool will provide recommendations for readability, originality, tone of voice, and SEO.
Use an On-Page SEO Analyzer
SEO is important because it brings free, targeted traffic to your website every month. Learn how to cook eggs with this complete guide in less than 5 minutes. We cover all the methods, including sunny side up, boiled, and poached.
Remember, the goal of SEO is not just to drive traffic but to drive the right kind of organic search traffic by providing value that matches the users’ search intent. In this module, you’ll explore how to research, refine, and strengthen your keyword strategy—the cornerstone of aligning your content with real search behavior. You’ll dive into keyword theory, intent mapping, and the stages of search to better understand how users discover content and how to guide them to yours. We’ll explore the evolution of keyword research in response to semantic search and AI-driven algorithms, and how that impacts everything from phrase selection to topic targeting. By the end of this module, you’ll have the skills to craft a data-informed, audience-aligned keyword strategy that BHS Links supports long-term visibility and rankings.
